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Teaching Life Lessons through Literature
What is the most important thing for children to learn? Heartwood Institute is a non-profit organization dedicated to helping teach children universal attributes of good character that form the foundations of community. Through research, product development, and support for teachers and families, Heartwood is contributing to a better world for all.
Heartwood has been at the vanguard of children's character education for 20 years. Heartwood's literature-based ethics and character education program for children:
- Boosts Achievement while Building Character
- Reduces Bullying and Disciplinary Referrals
- Meets Academic Standards for Language Arts and Social Studies

Courage is not only mastering fear; it is the ability to face difficulty or risk with integrity and honor.
Loyalty is being faithful to a person, group, or ideal based on understanding that we are all part of something greater than ourselves.
Justice is being guided by a balance of truth, reason, and fairness to all.
Respect is regard for all life on earth. It calls us to value all people and their contributions, viewpoints, and differences, such as culture, religion, age, race, and ability.
Hope guides our future through faith and aspiration, helping us to rise above selfishness and despair.
Honesty is being truthful and honorable, the foundation for friendship and community.
Love is deep care and concern for others, encompassing all the attributes. The more love we give, the richer we become.
Rollover an attribute name to learn more about it. Click on it to view the attribute page.
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T.R.U.E. Products
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| T.R.U.E. Respect | Bullying Prevention Kit |
| T.R.U.E. Cards | Thoughtful Quotes that Build Character |
| T.R.U.E. Guidance | Counselor Kit for Teaching Attributes |
| T.R.U.E. Examples | Prompts for Discussing the Attributes |
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Multicultural stories, teaching materials, maps...
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A brief overview of our approach
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View the press release announcing this special project to promote children's health & well-being. |
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Download Samples of Heartwood Ethics Education Resources!
Free! Lesson Card |
The Teaching Heartwood section provides a variety of helpful resources for teachers including activities, online links, and much more. Go to primary activities. |
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Heartwood has a surplus of two wonderful children's books featuring
Magical Hands by Marjorie Barker. Buy this hard to find,
out-of-print book for $25 and receive The Nightingale by Hans Christian Andersen for free while quantities last.
Click here to order. Author: Marjorie Barker; Illustration: Yoshi |
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The seven universal ethical attributes · Courage
· Loyalty · Justice · Respect · Hope · Honesty · Love |
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New Products: Implementation Guide for School Counselors - $38.95 This valuable tool extends Heartwood by helping school counselors coach students to become resilient and develop strong character using Heartwood books. A complete Counselor Kit is also available. |
2006 Catalog The 2006 Heartwood Product Catalog is now available as a pdf virtual for immediate viewing or printing. You can still request one to be mailed in addition to brochures on 1) Literature-based Character Education for Pre-school and Kindergarten and 2) Heartwood and Multicutural Education. |
Price Increase: A price increase for Heartwood kits, the first in six years, went into effect September 1, 2005. |







